Welcome to the golden age of muzak

Nick Sherrard
5 min readJan 24, 2022

Four key trends show a gilded age for background music is coming, what’s next for musics that are front and centre is less certain.

We worry about spending too much time looking at phones, but we hardly notice how dependent we are on sound. We press play at parties, when we do the ironing, when we work out, we select tunes for funerals, and have them carefully curated for us whenever we enter a store.

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Nick Sherrard

As Seen on CCTV. Co-founder @ https://www.label.ventures/. A network of the world’s most pioneering innovation studios working across strategy, design and tech