Nick SherrardWelcome to the golden age of muzakFour key trends show a gilded age for background music is coming, what’s next for musics that are front and centre is less certain.·5 min read·Jan 24, 2022----
Nick Sherrard2021’s Best Writing on InnovationMuch though it still doesn’t feel like a proper year has gone by (how are we still in this locked down state) it is time to go through the…·6 min read·Dec 12, 2021----
Nick SherrardThe return of the teenagerThere will be 25% more 18 year olds in the UK in 2030 than there were in 2020 — and the effects will be cultural, commercial and creative·3 min read·Aug 22, 2021----
Nick SherrardWho wants to be an institution now?Organisations used to want to be bigger than now. Now they just want to be relevant. Will we have to reinvent institutions?·5 min read·May 3, 2021----
Nick SherrardWhat Vanilla ice cream teaches us about changing tastesWe’re re-judging the plainly flavourful·4 min read·Apr 26, 2021----
Nick SherrardLaunching the Build Back Better AcceleratorIts time to make change happen, not just talk about it, one organisation at a time·3 min read·Apr 21, 2021----
Nick SherrardWhy we tell people to give us an impossible briefSpoiler alert: its mostly because the consulting and agency world has got so dull, and partly because its 2021.4 min read·Apr 13, 2021----
Nick Sherrard2020’s best writing on innovationThe best writing I have found on innovation over the last 12 months — and that a lot of people seem to have missed.·6 min read·Dec 7, 2020----
Nick SherrardIn 2020, strategists need to turn into crisis therapistsWhat happens when we’ve all had a crisis? For a start we need a different way of thinking about the future·6 min read·Sep 20, 2020----
Nick SherrardIt took lockdown to shutdown hustle culturePeople have had a lot of time to themselves, and the impact on the ways we think about work are so fundamental it will be easy to miss.·8 min read·Aug 23, 2020----